SEO, Keywords, Measurement and Analytics

The SEO Audit

The first thing we always do is to do an audit of the site.  We look at things like current traffic, backlinks, anchor text, and more..

Keyword Research – “Easy Wins”

We always like to look for keywords that we can get “quick wins” with. We may find easy wins keyword ranking in position 4-30.

We work with the client to pick high volume targets, but also used this to identify LSI keywords we could use as anchor text while building links.

Keyword Research – Competitive Gap Analysis

The competitive gap analysis is designed to help us find keywords that your competitors are ranking for that you currently are not. These are often referred to as your hidden goldmines.

This analysis can help you in multiple ways to help you find:

• Content that you’re missing in your customer journey
• Content that your competitors have that you do not
• Topics that your competitors are covering for that you’re not

This is the easiest way to find lots of ideas on what content to create next!

Normally we use this as a basis for content creation.

The SEO Campaign & Execution

We then develop content that matches the keywords to rank on your site.

SEO Ranking Results

We then report the results from the campaign and show steady increases month over month.