Go-to-market planning and strategy

You have a great product but want to make sure that people know about it, buy it and become advocates.  We will work with you to develop a comprehensive roadmap that measures feasibility and predicts success based on market research, prior examples, and competitive data.   We work with new services, new branches of your company, or even an entirely new business.

Why do you need a go-to-market strategy?

An idea might seem bright, but its execution can result in failure. Indeed, it’s a well-known fact that 90% of startups fail, with many not making it past the first year.

Creating a go-to-market plan can prevent many of the pitfalls that ail new product launches. Poor product-market fit and oversaturation can dampen a launch, even if the product is well-designed and innovative.

While a strategy won’t fully prevent failure, it can help you keep your expectations reasonable and work out any kinks before you invest in bringing a product to market.

The 4 Components of a GTM Strategy

Here are the four critical parts of a go-to-market strategy:

• Product-market fit: What problem(s) does your product solve?
• Target audience: Who is experiencing the problem that your product solves? How much are they willing to pay for a solution? What are the pain points and frustrations that you can alleviate?
• Competition and demand: Who already offers what you’re launching? Is there demand for the product, or is the market oversaturated?
• Distribution: Through what mediums will you sell the product or service? A website, an app, or a third-party distributor?